Emporia Life Designed Mobile Phone for OAP’s
Following Vodafone and its failed Simple phone for senior citizens, another company is attempting to appeal to the Saga market by offering a phone designed for the over-50s.
Questioning whether buttons are too small, the loudspeaker too quiet or the menu systems too confusing, the company, Emporia, has launched a range of phones for the older customer.
“Customers should be offered information instead of multiple functions”
says company founder Albert Fellner.
“Large buttons, an easy-to-read display, a loudspeaker that is compatible with hearing aids and simple menu navigation is what we do.”
There are five phones in the range; the emporia LIFE, the emporia LIFEplus, emporia TIME, emporia TIMEplus, and the emporiaTALK. The emporia LIFE will have an emergency call function to let you call for help and five preset numbers will be automatically dialled. As not to confuse, the “Settings” menu item can be blocked.
The emporia LIFEplus is the same, however menu items can be operated with a slide switch…
The emporia TIME doesn’t feature a menu, plus there is an extra button for alarm clock adjustment so, say the company, to remind you to take medication. The emporia TIMEplus is the same as above but has a pull-out phonebook drawer. Finally there is the emporiaTALK that features an extra-loud speaker, no menu and all functions are reduced to the bare essentials.
About the Emporia Life Plus:
Emporia are the first company that have made a mobile phone specifically for the elderly. The Austrian designed emporia life plus mobile phone has acknowledged that the elderly have difficulties using mobile phones and have come up with this basic mobile, the life phone. A lot of elderly people have difficulty using even simple mobile phones because manufacturers dont make a big button mobile phone or large button mobile phone also many older people have failing eyesight or loss of hearing so now emporia have made the emporia life that is a simple to use mobile phone that has features to help senior citizens whos eyesight and hearing have deteriorated.
Emporia official site: emporialifeplus.com
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Posted on March 10th, 2008 at 1:40 am
» Emporia Life Designed Mobile Phone for OAP’s Says:
[...] Auto Blog wrote an interesting post today onHere’s a quick excerpt Following Vodafone and its failed Simple phone for senior citizens, another company is attempting to appeal to the Saga market by offering a phone designed for the over-50s. Questioning whether buttons are too small, the loudspeaker too quiet or the menu systems too confusing, the company, Emporia, has launched a range of phones for the older customer. “Customers should be offered information instead of multiple functions” says company founder Albert Fellner. “Large buttons, an easy-to-re [...]
Posted on March 10th, 2008 at 3:04 am
mejdi Says:
i want one
Posted on August 2nd, 2008 at 10:06 am
Cheap Phone Calls Says:
This phone is a great idea for a big niche in the market. I think this will sell quite well! It would need to be well promoted though.
Posted on December 17th, 2008 at 9:36 am