Following Vodafone and its failed Simple phone for senior citizens, another company is attempting to appeal to the Saga market by offering a phone designed for the over-50s.

Questioning whether buttons are too small, the loudspeaker too quiet or the menu systems too confusing, the company, Emporia, has launched a range of phones for the older customer.

“Customers should be offered information instead of multiple functions”

says company founder Albert Fellner.

“Large buttons, an easy-to-read display, a loudspeaker that is compatible with hearing aids and simple menu navigation is what we do.”

There are five phones in the range; the emporia LIFE, the emporia LIFEplus, emporia TIME, emporia TIMEplus, and the emporiaTALK. The emporia LIFE will have an emergency call function to let you call for help and five preset numbers will be automatically dialled. As not to confuse, the “Settings” menu item can be blocked.

The emporia LIFEplus is the same, however menu items can be operated with a slide switch…

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